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ROCKTAPE PARTNERS WITH TURNER MOTOR SPORTS AS THE OFFICIAL KINESIOLOGY/ATHLETIC TAPE OF THE NASCAR RACING TEAM, TURNER MOTOR SPORTS

Rocktape, used to treat and prevent injuries sustained on the racetrack by Turner Motorsports drivers and pit crew, has formalized a partnership to support these athletes while they compete on the racetrack.

August 20 2012,– Los Gatos, CA, Rocktape,the world’s strongest brand of kinesiology tape will be used by Turner Sports Drivers and pit crew to help prevent injuries, promote recovery and provide muscle support. Worn by athletes all over the world, Rocktape will help Turner Motor Sports drivers and pit crew team keep up with the intense physical demands of being on the racetrack.

Rocktape (www.rocktape.com) is a hi-tech athletic kinesiology tape that can be used to treat a wide variety of sports injuries or increase performance. When applied to an area of the body, Rocktape improves circulation. This increase in circulation helps reduce fatigue or can help accelerate the healing process. Rocktape can also be used to help prevent injuries by providing extra stability to a joint without reducing range of movement. With Rocktape, athletes are able to perform stronger, longer.

Pit crew team members are trained to respond quickly in the most extreme circumstances. In order to increase and maintain their stamina, Turner Motor Sports pit crew team members are now encouraged to CrossFit®, a circuit method of rigorous exercise designed to build strength and endurance.

“Our crew will be in great physical condition this year, but muscle strain and injury can happen no matter how fit you are and it’s important for the pit crew and drivers to recover faster,” said Ted Bullard of Turner Motor Sports. “Rocktape is simply amazing the way that it works — gets them back on the race track quickly, healed faster.”

Greg van den Dries, CEO of Rocktape agrees. “We are excited to partner with Turner Motorsports and support their crew with Rocktape. Injuries that heal faster not only improve physical performance but can boost confidence.”

Rocktape will supply the Turner Motorsports pit crew with Rocktape, Rock Sauce®, a powerful pain relieving lotion, and pHast Legs a product that reduces muscle soreness and decreases recovery time. Combined or used separately, any athlete or sports enthusiast can benefit from the increased stamina, pain relief and endurance that these products provide.

For more information about Rocktapevisit www.rocktape.com, friend them on facebook www.facebook.com/rocktape and follow them on twitter @rocktape

pHast Legs – the Paleo Supplement is confirmed to be effective

A new study at Montana State University confirms pHast Legs efficacy

A blind placebo study was conducted on Nordic skiers by Dr Dan Heil at Montana State University. After 24 elite Nordic skiers used either Alka-Myte or placebo for 7 days at a dose of 1 tablet per 50 pounds of body weight, the following significant changes were noted in their upper body ergometer performance: 1. increased power output; 2. reduced cardio-respiratory stress with lower heart rate, respiratory rate and energy expenditure (lower sub-maximal VO2) and 3. reduced blood lactate levels. The research is available here.

Paleo Punch

Did you know that a Paleo oriented diet can increase blood acidity significantly? Heavy consumption of protein can be highly acidic to your body if it is not balanced by alkaline vegetables and fruits. High acidity, or acidosis, causes pH imbalances in your body which stresses various tissues, compromises immunity and reduces performance.

An easy way to counter high amounts of protein is to eat a lot of fruits and vegetables. The problem is it requires you to eat a lot of vegetables!

pHast Legs to the rescue! Simply pop the required dosage of pHast Legs while eating smartly and you’ll soon be dropping pounds while staying strong and healthy. pHast Legs greatly reduces muscle soreness as well.

RockTape® Selects Smack Media as Public Relations Agency of Record

SMACK Media Logo

June 26, 2012 – Campbell, CA – RockTape Inc., a leading provider of sports medicine products, has named Smack Media as its public relations agency of record, effective June 18th, 2012.  The partnership comes together as RockTape continues an aggressive growth path and seeks to leverage their strong relationships with athletes and trainers, medical professionals and retail establishments. Smack Media and RockTape kick-off their relationship by focusing on major summer sports events, including the 2012 Olympic Games.

RockTape offers a variety of products designed to help professional athletes and weekend warriors. Their flagship product, RockTape kinesiology tape, is used by over 6,000 chiropractors, sports physicians and physical therapists worldwide to treat and prevent common sports injuries. RockTape is engineered with 100% organic cotton, lasts up to 5 days, and can be worn while swimming or showering. RockTape users can also choose from over 30 different colors and patterns to express their individual personalities and styles.

In addition to pain management, thousands of professional and amateur athletes use RockTape to enhance competitive performance. RockTape’s unique properties reduce swelling, accelerate blood flow to working muscles, reduce fatigue and help coordinate movement, providing the extra edge that can make the difference between finishing first or second.

This summer, RockTape and Smack Media will be on the scene at the U.S. Olympic Trials (Diving and Track & Field), the Reebok CrossFit Games, the Tour de France and the 2012 London Olympic Games. RockTape Founder and CEO, Greg van den Dries, selected Smack Media because of their experience working with athletes, their strong reputation for helping innovative sports brands succeed, and their network of personal connections in the health, fitness and endurance sports world.

“We are Official Sponsors of the Garmin-Barracuda Cycling Team and the Reebok CrossFit Games, and we’re working with several Olympic trainers and athletes who will be competing this summer. We knew that to best leverage all of our great relationships we needed to partner with a strategic and well connected PR firm,” said van den Dries.

Smack Media is off to the races this week for the US Olympic Trials and working closely with one of Eugene, Oregon’s top trainers, who treats several of the competing athletes. The team at Smack Media will also be working with the Garmin-Barracuda Cycling Team, Olympic Weightlifter Holley Mangold, Olympic Cyclist Shelley Olds, and CrossFit Champion Jason Khalipa, among others. With an action-packed summer of sports ahead, RockTape will be integral to many victories and Smack Media will seek to capture and promote those priceless moments.

To learn more about RockTape and their full range of products, please visit www.rocktape.com, friend them onfacebook.com/rocktape or follow them on Twitter @Rocktape.

About RockTape

RockTape is a leader in sports medicine products and methods. Founded by Greg van den Dries, RockTape is Greg’s 6th startup. Located in Silicon Valley, RockTape helps athletes “go stronger, longer” with hi-tech textiles, aerospace adhesives and organic chemistry, and through Fascial Movement Taping, a taping technique based on muscles acting as a chain to create efficient, fluid patterns.

RockTape® and Exergy TWENTY12 Team Up for 2012

(Jan, 2012 – Los Gatos, CA) RockTape and Team Exergy TWENTY12 today announced that the companies have once again renewed their partnership. The agreement ensures that Exergy will be racing in custom designed TWENTY12 tape for the upcoming season, which include the 2012 Olympics. The partnership will make Rocktape the Official Kinesiology Tape Supplier of the Exergy TWENTY12 Team.

Designed using RockTape’s exclusive Active Recovery (AR) technology, Rocktape provides immediate relief to sore muscles, decreases recovery times and helps treat and prevent sports injuries. Additionally, pHast Legs, the company’s new alkalizing supplement, will also be utilized by the team.

“We’re excited to have RockTape back for the 2012 season,” said Nicola Cranmer, General Manager of Exergy TWENTY12. “RockTape and the team go way back and it’s nice to have an old friend watching your back, or in Rocktape’s case, holding our backs! And we’re equally psyched that Rocktape has developed a tape in our team colors.”

The Team will also utilize pHast Legs, RockTape’s newest supplement, to help decrease recovery times and increase performance. pHast Legs is a USADA/WADA compliant alkalizing supplement designed to lower the accumulation of carbon dioxide and hydrogen ions, which can lead to soreness and muscle burn. pHast Legs also lowers oxygen consumption while decreasing recovery times.

“The Exergy TWENTY12 Team is simply the best women’s pro cycling team in the world,” said Greg van den Dries, CEO of Rocktape. “Adding the Exergy TWENTY12 team to our existing relationship with Garmin-Barracuda and Rabobank helps us round out our commitment to professional cycling.”

Three-time Xterra Champion and Top-Ranked Triathlete Julie Dibens joins forces with ROCKTAPE

(September 11, 2011 — Los Gatos, CA) RockTape, a leader in Endurance Sports Medicine products, today announced a strategic sponsorship agreement with Julie Dibens, Ironman 70.3 World Champion, three-time Xterra World Champion and superstar of the triathlon world. Julie will work closely with both the new RockTape office located in London and the U.S. product development team.

Here for the full release

RockTape Introduces H2O

July 28, 2011 – Today, RockTape announced the newest addition to the companyʼs growing product line. Designed specifically for athletes who participate in water-sports, H2O is the only kinesiology tape on the market that designed to withstand the extreme conditions encountered during competitive surfing, water polo, wake boarding and open water swimming.

Designed using RockTapeʼs exclusive Active Recovery (AR) technology, H2O provides immediate relief to sore muscles and sports injuries. Athletes can also utilize RockTapeʼs PowerTaping method to increase performance by reducing fatigue. “We’ve had guys use it while surfing at Mavericks and in the Maldives during the Billabong competition and they love it,” said Greg van den Dries, CEO of Rocktape.

RockTape is available at elite sports retailers and through the Roc Doc Network which consists of over 6,000 medical professional.

Rocktape adds another world class partner – Rabobank Pro Cycling

(May 3, 2011 – Los Gatos, CA) RockTape today announced a strategic supply agreement with the Rabobank Professional Cycling Team to become the Official Kinesiology Tape Supplier for 2011.

RockTape activates the nervous and circulatory systems and is used by cyclists to improve endurance and assist recovery, and to shorten rehabilitation times after an injury. “We are delighted to have formed a partnership with RockTape,” said Harold Knebe, General Manager for the Rabobank Cycling Team. “RockTape is an innovative and quality product which fits perfectly with Rabobank’s image as a market leader in the cycling and financial world.”

“Our medical team and athletes have successfully trialed RockTape and found the adhesive qualities able to withstand the extreme conditions our cyclists compete in,” said Dion van Bommel, Team Doctor for the Rabobank Cycling Team. “We believe RockTape will play a significant role in our ability to keep our cyclists performing at the highest level throughout the demanding season.”

“Rabobank are one of the most well known UCI Pro Tour teams in the peloton and will compete in their 28th consecutive Tour de France in 2011,” commented Greg van den Dries, CEO of Rocktape. “The Tour de France is one of the toughest endurance events in the world and we are honored that Rabobank have chosen RockTape to assist them in the Tour de France and throughout their 2011 season.”

RockTape also announced that on July 1 Rabobank tape will be available for sale through the RockTape web site and the company’s extensive distribution channel, which includes over 6000 medical professionals and over 300 specialty retailers. Professional discounts are available.

About ROCKTAPE
ROCKTAPE is an international company headquartered in Los Gatos, California. With offices in Australia and the United Kingdom, RockTape serves the needs of over 6,000 medical professionals worldwide. RockTape, PowerTaping and RockSauce are used by leading competitive athletes to enhance sports performance and by medical professionals to treat common sports injuries. Contact admin@rocktape.com for more info.

Rocktape Garmin-Cervélo

RockTape and Garmin-Cervélo Team Up for 2011

(March 17, 2011 – Los Gatos, CA)  RockTape today announced a strategic supply
agreement with Slipstream Sports and the 2011 Garmin-Cervélo Professional
Cycling Team to develop and supply custom designed Rocktape in the team’s
trademark argyle pattern. The partnership will make Rocktape the Official
Kinesiology Tape Supplier of 2011 Team Garmin-Cervélo.

Designed using RockTape’s exclusive Active Recovery (AR) technology,
Rocktape provides immediate relief to sore muscles, decreases recovery times
and helps treat and prevent sports injuries. Additionally, Rock Sauce, the
company’s new USADA/WADA compliant topical pain reliever will also be
utilized by the team and its staff members.

“We’re excited to have RockTape as a product sponsor” said Jonathan
Vaughters, CEO of Slipstream “Our medical team has extensive experience
treating some of the best athletes in the world and Rocktape’s reputation
for making kinesiology tape capable of withstanding extreme competition and
conditions is exactly what our doctors and athletes need. And we’re equally
psyched that Rocktape has developed a tape in our team colors.”

The Team will also utilize RockTape’s PowerTaping method to increase
athletic performance by reinforcing proper form through proprioceptive
feedback, which has been an area of collaboration between Dr. Kevin
Riecklin, team chiropractor for Garmin- Cervélo and Dr. Steve Capobianco, VP
of Medical Operations for Rocktape.

“RockTape has without a doubt proved to be the best partner for the Team.”
said Dr. Kevin Riechlin, “Their innovative approach to taping is a huge
benefit to our atheltes.”

“Team Garmin- Cervélo is simply the best pro cycling team in the world right
now” added Greg van den Dries, CEO of Rocktape. “Adding the Garmin- Cervélo
team to our existing relationship with Peanut Butter/Twenty12 helps us
round-out our commitment to professional cycling. We’re honored to be in
such great company.”

RockTape also announced that on May 1, Garmin- Cervélo tape will be
available for sale through Garmin- Cervélo’s web site at
www.slipstreamsports.com, and Rocktape’s extensive distribution channel
which includes over 6000 medical professionals and over 300 specialty
retailers. Professional discounts are available.

About ROCKTAPE
ROCKTAPE is an international company headquartered in Los Gatos, California.
With offices in Australia and the United Kingdom, RockTape serves the needs
of over 6,000 medical professionals. RockTape, PowerTaping and RockSauce are
used by leading competitive athletes to enhance sports performance and by
medical professionals to treat common sports injuries. Contact
admin@rocktape.com  for more info.

Rocktape Introduces Stars and Bars

Olympic hopefuls can now wear 2012 tape to promote their journey

RockTape announced Stars and Bars, the newest addition to the companyʼs growing product line. Designed specifically for athletes who have the London 2012 games on their bucket list, Stars and Bars is the only kinesiology tape on the market that captures the spirit of the Olympics.

Designed using RockTapeʼs exclusive Active Recovery (AR) technology, Stars and Bars provides immediate relief to sore muscles and sports injuries. Athletes can also utilize RockTapeʼs PowerTaping method to increase performance by reducing fatigue. “RockTape has without a doubt aided my latest win at the World Cup,” said Sarah Kent, Australian track cyclist and World Champion.

Concurrently, RockTape has also announced that any US, UK or Australian athlete who has earned a National Championship title may receive a free roll of Stars and Bars (visit the company’s website at http://rocktape.com/stars-and-bars/ for details.)

“As a 2008 US Track and Field Olympian in preparation for the 2012 Olympic games, it can be difficult to stay focused on the goal of making the team! RockTape’s new 2012

tape is a constant reminder of my goals and dreams. Stars and Bars ROCK!” said Damu Cherry, Olympic hurdler.

“As the newest member of Team RockTape, I’m really impressed with what RockTape is doing for its athletes. These guys are really supportive and easy to work with and I’m looking forward to getting my Stars and Bars on too!” added David Payne, silver medallist in the 2008 Olympics.

RockTapeʼs Stars and Bars is available immediately at over 1000 medical clinics including HealthSource, Therapeutic Associates and Koala Centers, and select retailers

photo courtesy of Erik van Leeuwen, Creative Commons license

such as Sports Basement, Road Runner and Running Room. Stars and Bars retails for $20.12. Professional discounts are available.

About ROCKTAPE

ROCKTAPE is an international company headquartered in Los Gatos, California. With offices in Australia and the United Kingdom, RockTape serves the needs of over 6,000 medical professionals. RockTape, PowerTaping and RockSauce are used by leading competitive athletes to enhance sports performance and by medical professionals to treat common sports injuries. Contact admin@rocktape.com for more info.

Big Daddy and Texans

Brian Cushing of the Texans’ sports Rocktape’s Big Daddy for shoulder support. After attending the NFL combine in Feb 2010, Rocktape developed Big Daddy, the widest Kinesiology tape on the market. Big Daddy allows practitioners to cut the tape in any format or pattern of their choosing thereby customizing each application to the patient’s specific needs.