(December 1, 2010 – Los Gatos, CA) RockTape announced the topical discomfort* reliever RockSauce, the newest addition to the company’s growing product line. Designed specifically for athletes and doctors, RockSauce provides temporary relief to sore and aching muscles, and is one of the most powerful over-the-counter discomfort* relievers available on the market.
There are two main categories of discomfort* relievers on the market today: liniments and counterirritants. Liniments utilize menthol as their active ingredient to provide a cooling effect. Absorbine Jr, with 2.5% menthol as an active ingredient, is an example of a liniment. Counterirritants provide a heating sensation and rely on methyl salicylate as their active ingredient. Ben Gay, for example, has 15% methyl salicylate to create a warming sensation.
RockSauce is formulated with 20% methyl salicylate, 10% menthol and .3% capsicum, a natural heating agent found in chili peppers. When applied, RockSauce users first experience a cooling sensation, followed with a warming sensation. The combination creates a powerful effect that is approximately 10 times more intense than competing products, and delivers ingredients deep into sore muscles and tissue to reduce inflammation and soothe sore muscles.
RockSauce is designed to be used alone or along with the company’s flagship product, RockTape, a unique kinesiology tape which can also be used to treat sore and aching muscles or common sports injuries. Sports physicians, chiropractors and other medical professionals can use RockSauce in conjunction with other treatments such as ultrasound, deep tissue massage, TENs and laser to create a more unique and effective treatment plan for their patients.
“We’ve found RockSauce to be very effective when treating our patients. We often combine RockSauce with other modalities, such as RockTape, Graston, laser and ultrasound. RockSauce provides immediate feedback to the patient that our treatments are effective at reducing discomfort*,” said Dr. Kevin Reichlin, D.C., a sport physician at FAC in Boulder and team chiropractor for the Garmin Transitions cycling team.
RockSauce is designed for athletes competing at the highest levels. Accordingly, Rock Sauce’s active ingredients comply with the Unites States Anti-Doping Agency (USADA) guidelines. “With the goal of making the 2012 Olympic Decathlon team, I spend a good part of any day in training. Competing in one sport is hard enough, but training for ten different events places a lot of stress on my body. After a big block of training, I use RockSauce and RockTape to help relieve the aches and discomfort*s that sometime develop. RockSauce really helps take the edge off of the soreness,” said Ryan Beckwith, 2012 Olympic Decathlon hopeful. “I’ve used a lot of different discomfort* relievers over the years and RockSauce is one of the best out there. When I combine it with RockTape, my recovery time decreases a lot which helps me get ready for my next block of training.”
RockSauce is available immediately at over 600 medical clinics including HealthSource, Therapeutic Associates and Koala Centers, and also at leading sports retailers such as Sports Basement and Second Sole. RockSauce is also available at the company’s website www.rocktape.com and sells for $12.95 for 4 oz. and $24.95 for 8 oz.
ROCKTAPE is headquartered in Los Gatos, California. RockTape and RockSauce are used by leading competitive athletes to enhance sports performance and by medical professionals to treat common sports injuries. Contact firstname.lastname@example.org for more info.