New IASTM system coupled with revolutionary, evidence-informed IASTM methodology
Campbell, Ca. – May 3, 2016 – RockTape, Inc., the leader in sports medicine products and education, announces a revolutionary Instrument Assisted Soft Tissue Mobilization (IASTM) system, RockBlades®.
RockBlades comprise two precision-engineered and manufactured soft-tissue instruments: a surgical-grade stainless steel “Mallet” and thermo-plastic polymide “Mullet,” accompanied by a 100% natural RockRub emollient, and sanitizing wipes to form a complete, turn-key IASTM system.
Honed from surgical-grade stainless steel, the Mallet is the ultimate in-clinic tool. Hand-polished treatment surfaces, combined with a perfectly balanced and weighted core make tissue scanning and treatment a breeze. Matte-finished dimples—four on each side—combined with a patented “brass knuckle” style handle enables practitioners to hold the tool six different ways. Every side is unique, both in shape and edge radius.
The “Mullet” is a lightweight tool designed to be portable, allowing practitioners to deliver superior soft-tissue manipulation wherever their patients may be. The Mullet is crafted from an incredibly durable thermo-plastic polyamide—the same material used in high-performance automotive and aerospace applications. The Mullet features four distinct edges, providing comprehensive treatment capabilities and its quirks include a functioning bottle opener.
Every detail of RockBlades—each edge, angle and contour – was carefully cultivated and refined over the course of two years.
“I’m proud to introduce this premium set of tools to our network of RockTape Medical Professionals,” says RockTape CEO Greg van den Dries. “Our tools are set to revolutionize the way our Med Pros deliver a continuum of care to a wide range of patients.”
In addition to the two tools, every set of RockBlades includes a newly reformulated RockRub emollient and a pack of sanitizing wipes. Additional rub and wipes will be available in a “reload” kit shortly after the launch of RockBlades.
Alongside the introduction of RockBlades, a new FMT education course – FMT Blades™ – is also debuting, with 70 courses scheduled throughout the remainder of 2016. RockTape’s FMT Blades courses include 8-hours of continuing education credits in most states, with intensive hands-on RockBlades training.
FMT Blades courses are just $500 and include a set of RockBlades for every attendee.
“We felt it was important to offer a cost-effective toolset along with a new, evidence-informed IASTM education certification for new docs,” said Dr. Steven Capobianco, Director of Medical Education for RockTape. “Our groundbreaking price point means docs can get certified, learn some revolutionary techniques, and return to their practices ready to treat patients for just $500 – it’s something we’re incredibly proud of.”
RockBlades are available at launch direct from RockTape on May 3rd at www.rocktape.com/blades, and through RockTape’s trusted distribution partner Meyer Distributing at www.meyerdc.com. RockBlades begin shipping May 9th.
FMT Blades courses are open for registration now at www.rocktape.com/education/.
About RockTape
RockTape is a global leader in sports medicine products and education. Located in Silicon Valley, RockTape helps patients and athletes “go stronger, longer” with the world’s strongest brand of kinesiology tape, powerful discomfort*-relieving topicals, unique evidence-informed education seminars, mobility tools, and joint support accessories.
For more information, visit http://www.rocktape.com and be sure to follow RockTape on Facebook, Twitter, Instagram, Pinterest and Snapchat.
Press Contact
Olivia Barton
olivia@rocktape.com
(408) 912-ROCK
1610 Dell Ave, Suite S
Campbell, CA 95008